Douwe Schoenmakers, Managing Director, Arcobel (left) and Bart Meesterburrie, Senior Channel Manager, Advantech (right)
Eindhoven, The Netherlands, August 1, 2025 — Advantech, a leading provider of industrial edge computing, is entering into a strategic partnership to accelerate scalable, customer-specific solutions for the transportation industry in Germany and the Benelux.
By appointing Arcobel as Channel Partner, Advantech strengthens its position in the European market. This opens new opportunities in the smart mobility sector. Arcobel have more than fifty years of experience in integrating standard and customised solutions. Fleet management and multimedia systems for passengers in trains and buses being potential applications.
Collaboration between Advantech and Arcobel is in line with ITxPT standard
This collaboration comes at the right time. The demand for systems and vehicles that comply with ITxPT, an open standard for public transport, is growing. This standard is now the norm among public transport authorities and operators. The technologies of Advantech and Arcobel are fully compliant with ITxPT.
Joining forces for better solutions
Bart Meesterburrie, Senior Channel Manager at Advantech, says: "Our goal is to deliver cutting-edge technologies for the modern transportation industry. With Arcobel as a partner, this is possible. Arcobel not only supplies our products, but also tests and integrates them. This means that they fit seamlessly with the technical requirements of customers. Together, we serve existing and new customers with proven, high-quality technologies."
Douwe Schoenmakers, Managing Director of Arcobel, adds: "This collaboration is a big step for us. We work with a world leader in intelligent IoT systems and embedded platforms. Advantech's expertise is a perfect match for our knowledge of industrial computing. This offers enormous opportunities for transport companies in Germany and the Benelux. They can use technology for better business operations and an optimal customer experience."
About Advantech
"Enabling an intelligent planet" is Advantech's corporate vision. The company is a global leader in the field of intelligent IoT systems and embedded platforms. To embrace the trends of AIoT and artificial intelligence, Advantech has fully implemented its sector-driven strategy, focusing on seven key sectors. This strategy is aimed at stimulating market sectors and improving core competence. Meanwhile, Advantech is integrating its existing product group – the AIoT + Edge computing hardware platform – with the mature WISE-IoT software platform. Together with our industrial AI solutions and business expertise, this integration will form an "orchestration" model for seamless industrial chain connections, benefiting both our partners and our customers. Advantech also works with business partners to create business ecosystems that accelerate the goal of industrial intelligence. (https://www.advantech.com/en-eu/)